I know the truth. The truth is a precious thing. How can something that is supposed to be everywhere, also be so elusive? We work hard to find it. Indeed, truth -- the human truth -- is what our business runs on. It is a precious thing. I know the truth. Not because I’m a prophet, but because I’m the people. I know the truth because I’ve lived it. Lived both sides of it, in fact. I’ve run a farm, and I’ve partied in farmhouses, and written on takhtis and read on Kindles. I know the truth. I am the guy they make a slide about in the demographics deck. I’m the guy you want to sell your things to. Your phones, your drones, your shoes, your shampoos. Your lies, too. I am the target audience. I know the truth. The truth is hard to find, and yet when we do find it, it works better than any lie. The greatest things we do (or strive to) in our line of work have a singular, unwavering, eternal burning truth at their heart. Here’s the truth: I can do that for you. I’ve seen both sides of the story -- and I don’t like the lies all that much. I could help you tell the truth, and to tell you the truth, I’d be pretty good at it. No lie. In the end; Professionally, I am a co-founder and passionately, I am a writer.