Founder Content Strategy (System, not posts) with Rashi Umapathi

What this is

A content system that helps founders attract the right people and turn attention into opportunities.

Not “post daily.”

Not “go viral.”

A system you can stick to.

Who this is for

1. Founders building a personal brand on X / Medium / Substack
2. People posting but not seeing business results
3. Founders tired of guessing what to write

What we’ll do (90 minutes)

1. Clarify your positioning + audience
2. Define your content pillars (what you should talk about)
3. Design a weekly content structure you can repeat
4. Align content with your business goal (leads, trust, authority)
5. Fix CTAs and distribution logic

What you’ll leave with

1. A clear content direction
2. A repeatable posting system
3. Ideas that actually match your expertise
4. Less burnout, more consistency

What this is NOT

1. Not content writing
2. Not posting for you
3. Not trend chasing

This is strategy + structure.