I am a London-based journalist and a multimedia producer. As a beginner in SEO, I utilise Google Search Console, Google Analytics 4, and SEMrush to enhance site performance, drive increased traffic, find relevant keywords, and implement strategies for optimal results. Being an enthusiastic and data-driven individual, I produced highly engaging content for online news sites using the company’s CMS and internal software. My work portfolio spans writing for various national newspapers including Daily Express, Daily Star, Metro UK, and news websites LADbible, PinkNews, Luxury London etc ... As a social media producer, I have a keen interest in sourcing content for and from a wide variety of platforms including TikTok, Instagram, Facebook, Twitter and Reddit. I believe in ideating social media ideas based on data, insight, and collaboration. I have also worked as a Royal Video News Reporter for the Daily Express online site where I wrote SEO-based digital stories about the British Royal Family and European Royals. Thanks to my stint with Daily Express which has taught me to work under strict deadlines in a fast-paced environment of the media industry. Previously, I worked as a Criminal Court News reporter at Old Bailey (Central Criminal Court) which helped me understand the IPSO guidelines in the media industry.