Digital Marketing Professional having over 12 years of experience with Online and Offline Marketing. Key focus being Mobile App User Acquisition, I’ve managed and scaled User Acquisition campaigns through various channels which include Self Reporting Networks, Ad Networks, Affiliates, Programmatic, TV Media buys & others. Working on both strategic level (generating bold and innovative ideas for growth) and tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems), I've successfully acquired millions of users for many mobile games (from Soft Launch to Gobal Launch) through multiple platforms like Web (APK), App Store (iOS), Play Store (Android) & Amazon Appstore. If I were to quantify my journey, I’ve worked on games with MAU ranging from 1M to 200M, DAU from 100k to 20M, managed marketing budgets from $100k to $1M per month, acquired users from 100k to 10M per month, worked on more than 40+ F2P Games, and collaborated with 100+ Mobile Ad Networks, among other accomplishments. Core Expertise – App Store Optimisation (ASO), Paid Mobile User Acquisition (UA), Ad Monetisation, Social Media, Search Engine Optimisation (SEO), Search Engine Marketing, Branding, Influencer Marketing, Community Management, Content Creation & Creative Strategy.