With over a decade of techno-functional experience in eCommerce and omnichannel programs, I excel in bridging business and technical teams across eCommerce, content, and digital marketing domains. My expertise is on enhancing digital experiences through a blend of technology, human creativity, and data-driven insights. Key Skills and Experience: 🎯 User Experience & Conversion Optimization: Proven ability to increase engagement and conversion through a deep understanding of customer journeys, experimentation, and data-driven decisions. Experienced in Journey Mapping and Design Thinking to deliver experiences that meet both business and user needs. 🛍️ Website Management & Site Merchandising: Led projects optimizing website navigation, site search, product listing, and product pages. Experienced in SEO best practices and AI for personalized, seamless customer experiences that boost conversions. 🔧 Business Process Improvement: Expertise in optimizing workflows, from content and promotion management to product catalog and order management, improving both user and backend experiences. 🔍 Product Development & Agile Collaboration: Worked closely with Scrum teams to align technical execution with business goals. Skilled in cross-functional teamwork, backlog management, and delivering iterative improvements in fast-paced environments. 📊 Business Analytics & Reporting: Proficient in turning data into actionable insights, measuring campaign performance, and optimizing ROI. I also design performance dashboards to track key metrics, offering real-time insights for data-driven decisions. 🌐 Techno-Commercial Expertise: A blend of technical knowledge and business acumen that bridges the gap between teams, ensuring alignment in web and mobile technical architecture, frontend/backend development, and eCommerce platforms. Digital Proficiency: eCommerce platforms - Salesforce Commerce Cloud, SAP Hybris, Shopify CMS tools - Salesforce CMS and Adobe EM PM Tools - JIRA, Confluence, Asana Analytical tools - Google Analytics, Tableau, Adobe Omniture, Hotjar, Content Square, Power BI, Excel Others - Miro, Figma, Dynamic Yield, Optimizely, Google Optimize