Customer-focused UI/UX Design Lead with over 18 years of experience spearheading end-to-end design for complex digital platforms and products. Skilled in enhancing digital platforms to create intuitive, unified experiences across web and mobile. Recent Achievements: • Improved advisor satisfaction by 15% through UX enhancements across platforms • Reduced navigation errors by 20% after information architecture redesign • Consolidated 3 legacy platforms into unified advisor portal with 90% satisfaction