CAREER SUMMARY 18 years experience in Brand and Marketing domain across Retail Banking, FMCG, Media and IT sector. Areas of work experience include devising and executing brand & marketing strategy, integrated marketing communications, designing 360 degree campaigns (TV/Print/Online/Mobile/Radio), developing alliances, campaigns and events. Specialties: Incubating Innovative 360 Degree marketing campaigns, develop and execute go to market strategy, brand building, content marketing, conceptualization and execution of International & National events, developing strategic alliances, executing marketing strategies for desired results.