My current role leverages deep knowledge of consumer and category insights to fortify the Chocolate portfolio through targeted innovation and renovation over a 3-year horizon In my previous role, I served as the Brand Manager of Cadbury Dairy Milk, the largest chocolate brand in the country, where I drove brand growth and market penetration. Recognized among the top marketing talents in India, I am a proud winner of the prestigious Pitch Marketing 30 Under 30 and Social Samosa 30 Under 30 awards. My career journey across field sales, trade marketing, and brand management has equipped me with a comprehensive skill set, making me an all-rounder in marketing. Having worked across various Sales, Trade Marketing, and Brand Management, I bring a unique blend of analytical rigor and creative thinking. My core belief is that a successful brand must have the consumer at its center and strive for long-term sustainable growth. The primary lever is to prioritize penetration as the main growth driver.