Services
Video meeting . 15 mins
Video meeting . 30 mins
Video meeting . 60 mins
Video meeting . 30 mins
Video meeting . 30 mins
About me
I am an ex-Googler, and have gained deep knowledge and expertise of Trust and Safety Policies and how to stay compliant. I help businesses grow by identifying right Metrics, leveraging Statistics and Analytics to get right insights. I have helped numerous advertisers to overcome Trust and Safety hurdles, and helped maintain business community. Above helping customers, I have also provided scalable solutions to some real challenging problems. The list includes but not limited to, Implementing and operationalizing a Counterfeit classifier that flagged suspected counterfeit products; Ideating and implementing OCR-based policy enforcement, that stopped a new spam trend; Identifying low statistical power of existing Sample size used for account reviews for data quality policies, and Recommending and implementing statistically validated Optimal sample size;
Enabling the measurement of the Shopping platform's Spam rate and Data quality metrics- Shopping Data Quality Rate. I led T&S Shopping's effort during the US election 2021 to fight abuse trends on Google Shopping.