Analytics Professional with 9+ years of hands-on experience in leading customer insights and marketing analytics in various business verticals (Retail, Travel & Lodging, Food & Beverages and Finance). Proficient in data mining, data analysis and creating intuitive data visualizations. Adept at conceptualizing solutions that align advanced analytics with business strategies to meet client objectives. Expertise in solving real world challenges, creating business driven insights and developing new business solutions. Solutions: Campaign Targeting & Measurement, Customer Strategy, Prospect Marketing, BI Studies, Promotions Evaluation, Reporting Languages and Platforms: Tableau, Advanced Microsoft Excel and VBA, SQL, Python, SAS, Big Data frameworks (Hive and PySpark), Alteryx, Microsoft Power BI, Google Analytics, Google Cloud Platform (GCP), MS Office Suite Soft Skills: Story Telling, Presentation Skills, Stakeholder Management, Project Management, Team Leadership, Strategic mind-set that focuses on problem solving tasks and maintaining priorities on strict timelines. Knack for attention to detail and eagerness to unleash the power of data driven insights.