I am a product lead with over 10 years of experience in building and scaling core platforms for ad-tech and e-commerce domains. I have a strong background in engineering technology and a passion for solving complex problems with innovative solutions. Currently, I lead the monetization product for ShareChat, Moj, and TakaTak, three of the fastest-growing social media platforms in India. I am responsible for defining and executing the product vision, strategy, and roadmap for generating revenue and maximizing user value. I work with a cross-functional team of engineers, designers, data scientists, and business stakeholders to deliver high-impact features and enhancements for millions of users and advertisers. Previously, I was a product manager at Samsung Ads, where I built the programmatic mediation platform for digital out-of-home (DOOH) signage devices. I enabled the devices to access programmatic advertisers with one single click, control the monetization strategy using an inbuilt CMS, and optimize the revenue and fill rates in seconds. I also integrated the platform with Samsung MagicInfo CMS, a demand aggregator engine, and a real-time billing and reporting platform. Before that, I was a product manager at Ajio.com, where I built the B2B e-commerce business from scratch with Reliance Retail. I revolutionized the B2B trade in India by bringing conventional traders on the digital platform and providing them with access to latest designs, recognized brands, low cost, credit availability, and doorstep delivery. I led the storefront product and scaled the business by 100x by solving for customer experience across various touchpoints, such as onboarding, discovery, promotions, checkout, payments, and communications.