With over 22 years of experience in loyalty, analytics, and CRM, I lead data-driven strategies at Jio World Centre, part of Reliance Industries Limited. My role focuses on enhancing customer acquisition, engagement, and retention while leveraging insights to deliver measurable business outcomes. At Jio World Centre, I designed and launched the Friends of NMACC paid membership program, establishing it as a profitable initiative and a flagship loyalty endeavor. My work is rooted in creating customer-centric ecosystems that align business goals with customer satisfaction and insights.