Rahul Saha is a seasoned professional with over six years of experience spanning the E-commerce, startups, BFSI, and FMCG sectors. Holding an MBA from FMS Delhi, Rahul excels in driving strategic initiatives and delivering impactful results. Currently, Rahul serves as the Associate Director of Strategy at Ninjacart, where he has played a pivotal role in launching and scaling a new category from scratch to an impressive 400 crores in GMV across six segments, including lending and commerce. His expertise in B2B business development, particularly within SME and HNI segments, has been instrumental in achieving exceptional growth and success. Before Ninjacart, Rahul made significant contributions at Ofbusiness, where he initially led NBFC operations in the south, focusing on unsecured lending. He then transitioned to oversee a new commodity vertical, successfully navigating the challenges of new market entry and consistently exceeding targets through agility and innovation. Rahul's core competencies include strategic thinking, leadership, problem-solving, and effective communication. His ability to adapt quickly and implement strategic solutions has marked his career with remarkable achievements and continuous growth.