UX Audit Checklist: 150+ Checks to Find Problems with Rahul Ninave

Most people can feel that something is wrong with their product. Very few can name it.

This is the exact system I use when a founder asks me "so… what's wrong with it?" — a 37-page playbook that turns a vague feeling into a ranked list of specific, fixable problems, each one attached to a number the business already cares about.

What you get

• 152 checkpoints across 15 categories — first impression, navigation, visual hierarchy, copy, forms, mobile, performance, accessibility, onboarding, conversion, error states, trust, search, retention and analytics. Every checkpoint has a "how to actually check this" line underneath, so you're never guessing
• 8-step audit process — from the kickoff call to a signed-off fix list, with a 5-day timeboxed plan
• Startup UX audit — a lean 2-hour version built for products that are still changing every week, plus what to focus on at each stage and the 10 mistakes in nearly every early product
• 7 methods for finding UX problems — heuristic evaluation, usability testing (full 30-minute script included), session recordings, funnel analysis, ticket mining, surveys and competitive teardowns — and what each one is blind to
• Severity scoring & prioritisation — the 0–4 scale, 3-dimension scoring, the impact/effort matrix, and a fully worked example issue

Who it's for

Designers who want a repeatable, defensible method instead of "here's what I'd change." Founders who can feel users leaking but can't name where. PMs who need to justify UX work in a roadmap fight. Freelancers who want a service they can scope, price and deliver in a week