Break Into MarTech Product Management with Rahul Malhotra

MarTech is one of the few areas where demand consistently outruns supply and one of the least understood as a career path. Most people fall into it sideways from email marketing, CRM admin work, or a Salesforce delivery role, and then get stuck because nobody tells them what the ladder actually looks like.

I am Group Product Manager for MarTech and customer data at Mastercard, and came up through Martech consulting/Business analyst at Accenture before that. In 45 minutes we'll cover:

• What MarTech product management actually involves day to day, versus what job descriptions claim
• The main entry routes Salesforce admin/consultant, marketing ops, data engineering, agency side and which fits your background
• Which certifications carry weight and which are noise (Data Cloud Consultant, Marketing Cloud, Adobe CJA, and where each lands you)
• How Data Cloud, CDPs and agentic AI are reshaping the roles right now, and what to skill up on
• Realistic compensation bands and where the demand actually sits BFSI, retail, agency, product companies

Bring your resume and a sense of where you're starting from. You'll leave with a specific skill and certification sequence rather than a reading list.

Best suited for: Salesforce admins and consultants, marketing ops and CRM professionals, data analysts eyeing MarTech, and PMs wanting to specialise.