As a Business Manager at Performics India, I lead the SEO strategy for BFSI accounts, pitching new business opportunities and providing valuable insights on competitive landscapes and market trends. My team was awarded Silver in BFSI Marketing for most effective content marketing strategy, achieving a 13x increase in organic visits through a lateral theme by harnessing the rising trend in wellness post covid. With a PGDM in Marketing from SIES School of Business Studies, a BE in Mechanical Engineering from MCT's Rajiv Gandhi Institute of Technology, and an Advanced Certificate in Digital Marketing and Communication from MICA, I have a strong foundation in both analytical and creative skills. I have also earned certifications in Marketing on Instagram, advertising on META platforms and Google Ads. My goal is to empower business growth through analytics and strategic insights, leveraging my expertise in content marketing and brand building.