An intrapreneurial leader with 15+ years of progressive experience in multinational organizations across diverse industries; I bring to the table, exceptional skills in product lifecycle and media management, implementing innovative Go-to-Market initiatives, and overseeing channel sales and business development, backed by in-depth market research & analysis. I have successfully reinforced demand generation, established robust B2B/B2C partnerships, driven strategic business growth, and streamlined operations. I progressed through various roles from grassroot levels to strategic ones within a span of a decade. In my current role at Samsung, I collaborate with agencies and key partners such as Google, Meta, and Amazon, among others, to drive innovative campaigns and positively impact Return on Ad Spend. I also have to my credit, steering successful launch of ‘Fold Devices’ in Indian markets. In my earlier roles with Nestlé and Colgate Palmolive, I handled premier brands, introduced innovative campaigns, and delivered never-before achievements while managing portfolios worth multimillion dollars. Always inspiring teams to deliver outstanding results, I am not just satisfied with efforts, but believe in delivering end-result. This target-oriented approach led me to attain several accolades and honours across my career span: 🔹 Samsung Direct-to-Consumer business; Most Innovative Idea: for using videos contextually during competition launch | Best Automation of 2022: for real time reporting of Media KPIs | Mr. Bankable Award: for building omnichannel methodologies in terms of planning & media deployment | Received retention bonus for 3 consecutive years. 🔹 Awarded the Chairman’s ‘You Can Make a Difference Award’ for 4 consecutive years at Colgate Palmolive (CP) for superlative performance in Brand & Channel management. Always focusing on improving myself holistically and positively impacting lives around me, I have been volunteering to teach Sales & Distribution Management to 1st year MBA students at my alma mater – MICA, since 2015. Henry Ward Beecher’s quote: ‘Hold yourself responsible for a higher standard than anybody else expects of you’ completely resonates with my ideologies. I am looking to improve my network, hoping to share knowledge and grow ideas into actionable initiatives.