Extracted & analyzed sales data using SAP. Conducted market research for customer insights to implement merchandising and effective utilization of POP materials. Analyzed market data for trends & opportunities to enable product placement in the market for continuity and new launches Communicated research findings and sharing monthly target, sales planning for upcoming month, making sales plan for new product launch. Increased sales by discussing monthly schemes and raising PO accordingly Managed logistics and distribution by maintaining FMFO at WD and retailer Ilevel. Monitoring Distributor Item Status & Payments.