Raghav Raj Jaggi | Sales & Marketing Leader | FMCG | Brand Strategy | GTM 8+ Years of Total Experience across FMCG & Digital Media 6+ years at Tata Consumer Products (TCPL), spanning three critical functions — Sales, Marketing Innovation, and Brand Marketing 2 years in Digital Media (Omnicom Media Group) What I’ve done: • Built and executed successful PAN India GTM strategies across urban and rural markets • Led distribution expansion and trade initiatives from HQ • Owned P&L for packaged beverage innovation as a product pipeline lead • Currently the Category Lead for TCPL’s Premium Ready-to-Drink portfolio What I bring: • End-to-end sales & marketing strategy & execution: Brand strategy, ATL/BTL, trade marketing, and distribution • Experience managing large cross-functional teams and external agencies (creative, digital, PR) • Strong analytical backbone, honed through a pre-MBA stint in Media Advertising Analytics at an Omnicom Group company (2 Years) Education: MBA (B-School hire at TCPL) from NMIMS, Mumbai | Engineer | Schooling - DPS RK Puram Beyond work: Instagram writer with 50K+ followers, certified Amazon India Influencer, and a self-confessed tech junkie.