I’ve built and scaled consumer brands through strategy and storytelling, delivering real results. My work has driven growth for 20+ brands across personal care, food & beverage, hospitality, wellness, real estate, and health tech. Prior to establishing The Better Collective, I’ve sharpened my skills for over 20+ years at leading companies like Future Group, Havas, and WPP. With experience in New York and India, I bring a nuanced approach to diverse markets. Challenges I can help solve: 1. Developing a new brand from scratch and taking it to market successfully. I will help you find your true business opportunity, craft your value proposition, define your target audience, clarify your competitive positioning, and develop your visual identity, personality and story. 2. Auditing an existing brand and business to determine brand health, discover new opportunities for growth and improve brand and marketing efficiency. 3. Reposition and rebrand an existing brand to address new market conditions, changing consumer behaviour and category norms. 4. Help 20 cr+ businesses to break through their plateau by making brand a driver of new growth and planning new business opportunities in product, distribution, partnerships etc. 5. Take your marketing off autopilot mode and help you reduce cash burn. I help you stand out and improve your marketing effectiveness though creative storytelling and always on brand building.