Prompt Engineering & Generative AI for Marketers

Prompt Engineering & Generative AI for Marketers

Master how to use AI tools to 10x your marketing productivity, creativity, and campaign performance.

COURSE POSITIONING

Ideal For:

• Digital marketers, content creators, and agency owners
• Founders or solopreneurs who want to automate marketing
• Marketing students looking to build AI skills

Course Promise:

Learn how to turn AI tools like ChatGPT, Midjourney, and Claude into your personal creative team — from idea generation to ad campaigns, email automation, and content scaling.

COURSE STRUCTURE OVERVIEW

Format: Online Live or Cohort-Based (4 weeks / 8 sessions)

Duration: 90 mins per session (can also adapt to a self-paced model)

Delivery Platform: Topmate, Notion + Canva + Google Meet (or Circle.so if you scale it)

Certification: “Certified AI-Powered Marketing Strategist – by [Your Brand Name or Aspire Ads]”

WEEKLY BREAKDOWN

WEEK 1 – The AI Shift in Marketing

• What Generative AI really means for marketers
• Understanding AI models (ChatGPT, Gemini, Claude, Midjourney)
• Prompt Engineering Basics: Context, Role, Instruction, and Output control
• Live Practice: Writing your first marketing prompt
• Template Pack: “15 Plug-and-Play Prompts for Daily Marketing Tasks”

💡 Outcome: Students understand AI fundamentals and start using prompts effectively in marketing workflows.

WEEK 2 – AI for Copywriting & Campaigns

• Prompting for ad copy, headlines, and CTAs
• Using ChatGPT for audience segmentation and offer refinement
• Creating campaign briefs and social calendars in minutes
• Live Practice: Build a Meta/Google ad campaign via AI
• Template Pack: “Prompt Library for Ad Copy, Landing Pages & Email Funnels”

💡 Outcome: Learn how to use AI for high-performing ad and email content generation.

WEEK 3 – Visuals, Design & Creativity

• Using Midjourney / Leonardo / Canva AI for creative visuals
• Generating brand-specific content (without losing tone consistency)
• AI-powered video and reels ideas for performance marketing
• Live Practice: Create a full ad set using AI tools
• Template Pack: “Creative Brief Prompts for Visual Campaigns”

💡 Outcome: Build complete ad creatives using AI tools and brand tone prompts.

WEEK 4 – Scaling, Automation & Analytics

• Automating reports and analytics using ChatGPT + Google Sheets
• Using AI for content repurposing across platforms
• Ethical AI use, accuracy checks, and bias management
• Creating your AI marketing assistant workflow (hands-on setup)
• Final Project: “AI-Powered Campaign Strategy for a Real Brand”

💡 Outcome: Students leave with a custom AI marketing system and ready-to-deploy workflow.

BONUS MODULES

• 50+ Proven Prompt Templates for Marketers
• Real Brand Case Studies (use Aspire Ads campaigns as examples)
• AI Tools Stack for Agencies (Copy, Design, Data, Ads)
• How to price and pitch “AI-Powered Marketing Services” to clients

COURSE DELIVERABLES

Each participant gets:

• A Notion workspace (all templates + prompts)
• AI campaign workbook (editable Canva template)
• Certificate of completion
• Access to recording + 3 months community support