Fundamentals of Digital Marketing Course (45-Hour)

Radhika Bhama

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Fundamentals of Digital Marketing Course (45-Hour)
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₹18,000₹30,000
2700 mins

Instructor: Radhika Bhama

Founder & Director – Aspire Ads Pvt Ltd


Experience: 10+ years in Digital Marketing, Brand Strategy, and Business Growth


Phone: +91 8287154474
Email: [email protected]
Linkedin : https://www.linkedin.com/in/radhikabhama1/


With over a decade of experience helping brands scale through performance-driven marketing strategies, I’ve designed this 45-hour course to give learners a complete understanding of the digital marketing landscape from foundational concepts to advanced campaign execution.


Course Overview

This course is designed for entrepreneurs, students, freelancers, and marketing professionals who want to master the essentials of digital marketing. Over 45 hours of structured training, participants will gain both theoretical knowledge and hands-on experience using the most in-demand tools and platforms.


1. Introduction to Digital Marketing

  • Understand the basics of digital marketing
  • Learn how online marketing differs from traditional marketing
  • Explore various digital channels (SEO, social media, email, PPC, etc.)
  • Study customer behavior and online buying patterns
  • Discover digital marketing career paths and trends


2. Search Engine Optimization (SEO)

  • Learn how search engines work
  • Understand on-page, off-page, and technical SEO
  • Perform keyword research and optimize content
  • Build backlinks and improve website ranking
  • Use tools like Google Search Console and Ubersuggest


3. Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

  • Understand paid advertising and Google Ads
  • Learn keyword bidding and targeting techniques
  • Create and manage Google Ads campaigns
  • Write effective ad copies and test variations
  • Track performance and ROI through analytics
  • Prepare for Google Ads Certification


4. Social Media Marketing

  • Build strategies for Facebook, Instagram, LinkedIn, YouTube, and X
  • Learn how to grow organic and paid audiences
  • Create and schedule content calendars
  • Run paid ad campaigns and track results
  • Understand engagement metrics and social insights


5. Content Marketing

  • Develop a content strategy and plan
  • Write SEO-friendly blogs and articles
  • Learn storytelling and brand voice techniques
  • Use visuals and videos to boost engagement
  • Build and manage a content calendar


6. Email Marketing

  • Build and segment mailing lists
  • Design engaging email newsletters
  • Set up automation and drip campaigns
  • Use tools like Mailchimp and HubSpot
  • Measure performance: open rates, CTRs, and conversions


7. Web Analytics

  • Learn Google Analytics fundamentals
  • Understand traffic sources and user behavior
  • Track conversions and set goals
  • Measure marketing performance with KPIs
  • Make data-driven campaign decisions


8. Affiliate & Influencer Marketing

  • Understand affiliate marketing systems
  • Learn to recruit and manage affiliates
  • Collaborate with influencers for brand promotion
  • Track and measure partnership performance
  • Create win-win campaigns for partners and brands


9. Mobile Marketing

  • Learn how to optimize campaigns for mobile users
  • Understand mobile SEO and responsive design
  • Explore SMS, push notifications, and app marketing
  • Analyze mobile ad performance
  • Adapt content for mobile-first audiences


10. Digital Strategy & Planning

  • Combine all marketing channels into one strategy
  • Set clear goals, KPIs, and budgets
  • Plan, execute, and optimize full campaigns
  • Create a complete marketing plan for a real business
  • Work on live projects from the instructor’s agency


Learning Outcomes

By the end of this course, learners will:

✅ Plan and execute complete digital marketing campaigns

✅ Understand and apply SEO, PPC, and social media marketing

✅ Analyze performance data and optimize for conversions

✅ Work on live projects to gain real-world experience

✅ Be ready to pass Google Ads Certifications and apply practical knowledge confidently


Tools & Platforms Used

  • Google Ads, Google Analytics, Google Search Console
  • Meta Business Suite
  • LinkedIn Ads
  • Mailchimp, HubSpot CRM
  • Canva, Notion, ChatGPT
  • Ubersuggest, SEMrush (for SEO practice)

Instructor Note

Having worked with over 100+ businesses globally and grown my own digital agency from the ground up, I understand what works in today’s market. This course blends real-world experience with practical learning, so every session helps you build skills that drive real business results.

Regards, Radhika

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