With over 9 years of experience in marketing, I am passionate about creating and executing impactful strategies that drive growth and innovation for businesses. My expertise is in digital marketing, project management, and content creation, and I have a BA in Economics from Connecticut College. I currently work as a Marketing Manager at Accenture Song, via the acquisition of Bionic in 2021, where I led our marketing team. At Bionic, I developed, managed, and executed a new marketing strategy that adapted to the unprecedented disruption in 2020. I focused on building brand awareness, generating leads, and curating the CEO's public persona. I also led the strategic planning and brand transition for the acquisition of Bionic by Accenture Song in 2021, managing communication and migrating content and assets. I collaborated with business leaders, researchers, and media outlets to create and distribute 40+ pieces of content, including articles, blogs, case studies, and white papers. I also published and managed engagement on social media platforms for the company and CEO. Through my efforts, I helped Bionic achieve its goals of positioning itself as a trusted partner for corporate innovation and transformation.