"Customer acquisition" is not a joke, Jim! Millions of businesses suffer every year. — (as Dwight Schrute would have said) I make sure yours isn't one of them. Hi this is Rachana. When I'm not writing copy for creators & personal-brands Or working on messaging strategy for B2B/Tech/SaaS websites I'm watching The Office-always! DM' to discuss website messaging, product positioning, ads copy or The Office!