With over 3 years of hands-on experience in the startup ecosystem, I am a results-oriented Business Analytics professional with a passion for transforming data into actionable insights and optimizing business processes. My expertise spans Business Strategy, Business Development, Customer Success, and Data Analytics, making me a versatile asset in any team. At Retailo, I led a team of 17 immediately after graduation, transforming customer experiences by improving the Net Promoter Score (NPS) from negative to positive and enhancing core KPIs on CM3. I took on multiple projects across Pakistan, KSA, and UAE, where I automated critical processes and enhanced my tech competencies by taking on additional data-driven tasks. My roles at Pattern and Frella provided me with hands-on exposure to core business operations, allowing me to get involved in everything from sales and commercials to finance and marketing. These experiences deepened my understanding of how businesses operate, including driving growth and managing various aspects of day-to-day operations. Now, at Engro, I am focused on learning how large-scale businesses function. As a Business Analyst in the Business Development team, I work on strategic projects that are helping to digitize the fertilizer industry and transform agriculture in Pakistan. With a background in Computer Science and Business Analytics, I have a strong foundation in technology and data-driven decision-making. Beyond my professional journey, I am passionate about empowering women in STEM and actively encourage more women to pursue careers in technology. I also strive to help small-scale businesses leverage data to make strategic decisions, fueling their growth and success. If you are seeking a business analytics professional with startup grit, core business experience, and a passion for large-scale transformation, let’s connect. Feel free to reach out to me at rabbiyahsulman13@gmail.com or send me a message on LinkedIn.