Experienced Creative Director & Visual Communication Expert with a demonstrated history of working in the E-commerce industry. Leads the CAT (Creative ABCD Tool) team for Google (powered by Magnon Eg +) that assesses video advertisements for top global brands like P&G, Nestle, Unilever, Mondelez & L'Oréal and helps them rebuild assets to achieve higher ROI on digital platforms. She is driving creative thought leadership for content strategy for Magnon Eg+. Leads production innovation to facilitate rapid custom content generation by automating video production by aligning both creative and tech teams. In her previous role, she led creative direction, conceptualization and production for Stylecraze & Mom Junction Video for Incnut Digital. Produced branded content for clients including Mattel, Dove, Cipla & Dabur. Directed & produced 1000+ marketing videos for OTT platforms for in-house brands. Her special interest is to facilitate integration of technology with creative processes to mass-produce customised communication for new-age brand storytelling. Skilled in Filmmaking, Travel Photography, Journalism, Film Production, and Photojournalism. Strong visual storytelling skills with a PG Diploma focused on Liberal Arts from Young India Fellowship. Passionate about training young learners in 21st Century Life Skills.