I started my career with Accenture as a software engineer but soon joined my father's business to understand how to run a small-scale business in India. This was a start of an amazing journey of highs and lows. I was successful enough to revamp a small printing business to a highly digitised business producing some world-class products catering to companies like Google, Mckinsey and Bacardi, to name a few. Along with B2B sales, I ventured into B2C with inkFlap.com, and launched a high-end stationery brand with an official Universal Studios license in India. Simultaneously I also launched another niche brand called inklude and quite ambitiously produced some exclusive inclusive products for the visually impaired in India. However, things did not work out the way I imagined and I decided to take a break from my 10+ years stint of print production. In Nov 2019 I joined Cashify as the head of content strategy. I was fortunate enough to channelise my creative thinking into building a content engine for Cashify and scaling its Youtube channel from 2K to 100K subscribers within one year. Fun fact, Cashify's social media now has a collective 500K subscribers including IG & YT. Since almost last two years I am leading a 35 people marketing team which includes content, design, branding, influencer marketing, ATL, BTL and Digital. I know it's a long introduction but I hope this should give you a better perspective of how can I help you with your requirements :)