Hi, I’m a senior digital marketer with deep expertise in leading full-funnel digital marketing initiatives across both B2B and B2C sectors. My work spans across driving lead generation, brand awareness, consumer engagement, loyalty, and retention. I’m well-versed in CRM and marketing automation platforms like HubSpot and Salesforce, along with email marketing tools like Mailchimp, and webinar tools like Zoom. I regularly work on Google Ads, Meta Ads, GA4, Search Console, Shopify and its ecosystem of apps, SEO, content marketing, and social media marketing (YouTube, Facebook & Instagram). I played a key role in launching and scaling Coloplast India’s eCommerce business – Coloplaststore.in, making it a trusted D2C platform for ostomy care consumers across India. For my contribution, I was recognized with the Marketing Colleague of the Year award at the Emerging Markets Town Hall in Nov 2024. Beyond digital marketing, I carry a solid understanding of IT systems and eCommerce operations, including warehousing, packaging, last-mile delivery, consumer care, and profit & loss management. If you're looking to build or scale a D2C brand, optimize performance marketing, or drive ROI through digital channels, let’s connect!