Hello there, Know what intrigues me the most: Marketing. When I look at a brand campaign I start backtracking it; Implementation schedules, Channel selection, Budget, Target Audience, Analysis, Research, Setting Goals. This is what I do in my current role; planning user centric campaigns, deciding the communication, producing creative assets, analyzing the performance (a lot of data crunching), and studying consumer behavior. I love to talk about brands, their communication plans, and their promotion strategies. A few of my key competencies include (still honing them rigorously): * Brand Management * Communication Planning * e-Commerce * Market Research * Consumer Insights I am also good at Negotiations and taking Initiatives. People around me compliment me for my communication skills and public speaking abilities. I am a creative person at heart and I love to play around with colors. I also have a dedicated Instagram page (@artly.word.art) where I showcase my calligraphy/ lettering work. For discussions on Marketing, Education or just life write to me at puja.ashwini.iimr@gmail.com!