I’ve always been drawn to the stories hidden within fashion - the way a collection builds a world beyond clothing. For me, design has never been just about just the product but also the narrative, emotion, positioning & the systems that make creativity commercially viable. For the past 9 years, I founded & built Prose Stories, a storytelling-led fashion label that merged trend forecasting, textile development & creative direction with operational strategy. From developing original prints & embroidery techniques to sourcing textiles, managing production, directing campaigns & digital growth, I led every vertical of the business. Over: - 40 collections launched - Multiple sell-out styles - 18,500+ fulfilled orders - 70+ exhibitions, retail presence & third-party distribution partnerships. Today, this depth of founder-led experience has evolved into Prose Design House - a multidisciplinary creative design studio for fashion & lifestyle identities (clothing & beyond).