Build Your In-House Content Machine (Workshop)

A deep-dive strategy session for brands serious about building an internal content team instead of outsourcing their voice.

What we'll do:

1. Map your 2–3 content pillars (what can your brand own in your category?)
2. Decide which roles you need in-house (creator, editor, strategist, producer) vs. which stay external
3. Build a simple weekly production system: ideation → scripting → shoot → edit → publish → analyze
4. Define 2–3 signature content formats that become your repeatable "show"
5. Identify your first 10 pieces to test the system

Outcome:

You leave with a one-page playbook you can hand to a founder or content lead, plus clarity on whether you need 1 person or 5 to scale.

Who this is for:

Founders or CMOs in finance, insurance, fintech, legal, health, or any "complex" category. You're ready to invest in a real internal team.