I’m Priya Santhini, a results-oriented Marketing Strategist with a unique blend of technical skills and a Master's in Business Administration (MBA) focused on Marketing. Leveraging my analytical abilities and deep understanding of technology, I design data-driven marketing campaigns that drive user engagement and fuel business growth. My career journey began with a successful internship at Whatfix, where I developed my marketing skills. This experience ignited my passion for the field and led to a pre-placement offer, validating my potential as a valuable asset in marketing. My background in Computer Science provides a strong foundation for understanding complex marketing technologies and data analysis tools. This technical knowledge allows me to bridge the gap between marketing and technical teams, ensuring effective communication and strategy implementation. I'm proficient in data analytics tools like Excel, Power BI, and Google Marketing Platforms such as Campaign Manager, Video 360, and Search Ads 360. This expertise empowers me to transform customer data into actionable insights, resulting in targeted marketing campaigns that resonate with the right audience. I'm passionate about developing innovative marketing strategies that attract and retain ideal customer base. By focusing on data-driven insights. Let's connect and explore opportunities for collaboration and growth.