I'm a Growth Advisor and Fractional CMO who helps B2C and B2B startups drive commercial impact and pivot to sustainable marketing. I also provide career coaching and mentorship support to young professionals. In a nutshell, I have 16+ years of integrated marketing experience spanning technology, travel, lifestyle retail and FMCG sectors in the Asia-Pacific region - across Google, Expedia Group, Dell EMC and others. My core skills include digital strategy, performance marketing & lead generation, content marketing, brand strategy, web analytics & operations, and social media management.