Know what intrigues me the most: Marketing. When I look at a brand campaign I start backtracking it; Implementation schedules, Channel selection, Budget, Target Audience, Analysis, Research, Setting Goals. This is what I do in my current role; planning growth strategies, designing communication budget allocation, managing PnL of my portfolio, boosting retention, increasing user engagement, building loyalty, analyzing the performance (data crunching, ofcourse), and studying consumer behavior. Well, I am a data-driven full stack marketer & strategist with a proven track record of driving online growth and building strong digital brands; worked for Online gaming, Travel, Real Estate and ecomm industries. Helped building brands from scratch involving various tech integrations, evaluating marketing tools and getting them onboard. I love to talk about brands & passionate in crafting personalized customer experience through a mixture of data driven decisions, effective content strategy and innovative marketing technology. A few of my key competencies include (still honing them rigorously): * Retention Marketing * Brand Management * Growth Strategy * Market Research * Consumer Insights * CRM strategies I am good at taking Initiatives & getting work done in a jiffy (mostly) due to my high urgency level. Highly adept to working across cross-functional teams & driving outcomes. Also have an exposure to work and report to the C-Level executives in a firm. I am a creative person at heart and I love to play around with colors, play synth. For discussions on Marketing, Education or just life write to me at priyanka.igpl@gmail.com