I am a brand marketer and marketing consultant with a consumer-first approach. My fledgling career has helped me understand the different small nuances involved in industries such as hospitality, FMCG, chemicals, and the IT industry as well. My approach is to adopt innovative consumer research methods to understand all the stakeholders for my employers and startups and develop the brand positioning. My career as a marketer began as a co-founder at Banyan Stories. I was responsible for marketing at the startup. I developed a brand key and positioning for the startup which reflected across the messaging, creatives, and owned media (website, Social media channels). I developed the WordPress website for the startup and made consistent changes to the UI/UX depending on the audience. This short stint helped me co-relate the value of the brand, revenue, and growth strategies to drive a better consumer experience. In the past 31 years of my existence, my father's profession helped me stay with different communities in different cities, interact with individuals from various socio-economic strata and understand what truly goes on in the mind of an individual. My work with Thomson Reuters was instrumental in helping me develop skills to go through enormous amounts of information and tell the right story with it. My story is incomplete without MICA. My alma mater gave me a true understanding of what entails truly understanding the consumer and the nuances behind creating a customer-first brand. I specialized in advertising and brand management at MICA and was also part of the Student Council as well. My future goal is to create a consumer-friendly category in future which will become a brand in its own right. You can connect with me at prithviban@gmail.com