13 years in Communications ~ Social Media Operations ~ Content Development ~Marketing ~Merchandising ~ Brand strategy ~ People Management. Hands-on-experience in charting out insight-driven marketing/communication strategies for brands. Expertise in developing, managing and implementing promotional plans for brands in B2B & B&C verticals and handling day-to-day communications to build a positive perception. An effective communicator & team player with analytical, problem solving and interpersonal skills.