Content Foundations

Who is it for?

Perfect for brands that want to align their content with their Ideal Customer Profiles (ICPs) to ensure that every piece of content resonates with the right audience and drives conversions.

This Service Will Be Helpful if:

1. Your content isn't converting, and you suspect it's not aligned with your target audience.
2. You want to create a content strategy that speaks directly to your ICPs.
3. You’re looking to establish clear content guidelines that your team can follow to create high-converting content.

What are the Deliverables?

• ICP Analysis: In-depth understanding of your Ideal Customer Profiles, including their pain points, needs, and content preferences.
• Content Gap Analysis: Identification of existing content that doesn’t align with your ICPs and recommendations for improvement.
• Content Guidelines Documentation: A comprehensive guide outlining tone, style, messaging, and content types that resonate with your ICPs.
• Content Strategy Roadmap: A clear plan to create and distribute content that engages your target audience and drives conversions.

What is the Process?

1. Initial Consultation & ICP Understanding: Working closely with your team to define and understand your ICPs and content goals.
2. Current Content Review: Analyzing existing content to assess alignment with ICPs and identifying areas for improvement.
3. ICP & Content Strategy Alignment: Developing content guidelines that align with the needs, preferences, and challenges of your ICPs.
4. Guidelines Documentation: Creating detailed content guidelines that your team can follow to ensure consistent and effective content creation.
5. Strategy Roadmap Creation: Outlining a content strategy roadmap that includes content types, topics, and distribution channels to engage your ICPs.
6. Report Delivery & Review Meeting: Presenting the foundations and roadmap, with a discussion on the next steps for implementation.

Turnaround Time & Dependencies

• Initial consultation and ICP analysis: 1 week
• Content review and guidelines creation: 2 weeks
• Review meeting: 1 week

Dependencies:

• Access to current content assets, marketing personas, and any existing content strategy documents
• Timely provision of requested information and data
• Availability for scheduled review meetings