I help engineering and design teams to adopt user-centered, hypothesis-driven product development practices. Work with clients of all sizes on integrating user research, user testing, rapid iteration, and with the right analytics into the product development process resulting in a successful product delivery. Originally an Oracle Certified Administrator, moved into mobile computing domain due to a keen interest in the execution of system level applications on the mobile platform & innovate new product ideas. My mobile journey started with Linux Embedded domain with first indigenous PDA named Simputers followed by designing innovative products like: a. "TraffiCop"​ a National Award Winning flagship product developed for Traffic regulatory body in India to inculcate traffic culture. b. "FlexiQ"​ on Palm OS, Android, Windows Mobile meant specifically for collecting data electronically on handheld devices.