Performance Marketing 101 with Prerna Sabharwal

Learn the fundamentals of performance marketing, including paid ads, tracking, and conversion optimization.

New to performance marketing? This session is perfect for beginners looking to understand the core concepts of paid advertising, tracking, and optimizing campaigns for maximum ROI. We’ll cover Google Ads, Meta Ads, conversion tracking, and key metrics to monitor. By the end, you’ll have a strong foundation to start running and optimizing your own campaigns.