Prerita is the Founder and Chief Creative Officer of PurpleBlue House, a Brand Communication Studio which builds brands backed by innovation with a SciArt-Driven Approach (Science+Art). PurpleBlue House offers B2B services in brand strategy, communication design and storytelling. She comes with over 12 years of experience in online media, digital content creation, and brand communication across the public and new media sectors. She began her career in 2012 as a Communications and Content Specialist at the Chief Minister's Office, Gujarat, and then joined MyGov, the world's largest citizen engagement platform launched by PM Narendra Modi, as a founding team member. Later, she led a team of creative professionals as the Creative Lead. She also led communications at NEWJ, one of India's fastest growing media-tech companies, backed by Jio Platforms Ltd. Prerita is a national award-winning professional, a former legislative fellow of the US Department of State, a graduate of the University of Warwick and has pursued an Executive Programme at Indian Institute of Management, Ahmedabad. Her mission is to simplify brand communication with SciArt and weave impactful stories of innovation that resonate with diverse audiences.