Build a GTM engine that actually converts Most teams don’t struggle because they lack effort.
They struggle because their GTM motion isn’t aligned. Marketing is generating leads.
Sales is chasing the wrong accounts.
Product is building without clear signal from the market. And somewhere in the middle, growth stalls. That’s the problem I work on. I’ve spent the last decade building and scaling marketing and growth systems across SaaS, fintech, and marketplace companies — from early-stage to high-growth environments. Not just campaigns. Not just strategy decks.
But full-funnel engines that actually drive pipeline and revenue. I’ve built marketing functions from the ground up — hiring teams, defining GTM motion, and scaling across both B2B and B2C.
I’ve also led demand generation end-to-end, building ABM programs from scratch that contributed to over 50% of net-new ARR. What I’ve learned is simple: Growth doesn’t come from doing more.
It comes from doing the right things — in the right order — with clarity. What I can help you with • Fixing a GTM motion that feels fragmented or inconsistent
• Building or refining your demand generation engine
• Designing an ABM strategy that actually converts
• Aligning product, sales, and marketing into one system
• Pressure-testing your messaging, positioning, and growth strategy
• Identifying bottlenecks in your funnel and unlocking pipeline What a session with me looks like This is not a generic advice call. We’ll go deep into your specific context — your product, your market, your current motion — and identify what’s actually holding you back. You’ll leave with:
• Clear diagnosis of your biggest growth constraint
• Practical, actionable next steps
• A sharper understanding of how to prioritize your GTM efforts Who this is for Founders, GTM leaders, and operators who: • Have a strong product but aren’t seeing consistent growth
• Feel like their marketing efforts aren’t translating into pipeline
• Want to build a more predictable, scalable revenue engine
• Are navigating category creation or unclear positioning If you’re trying to turn GTM into a real growth driver — not just a function — this will be useful.