Ad-Ops specialist who is responsible for setting up, managing and optimizing programmatic advertising campaigns to ensure that they reach full delivery with maximum performance and revenue margins. Also in charge of managing client relationships and addressing problems by implementing the best possible solutions. Troubleshooting any ad issues that affect tracking, implementation, or reporting. well-organized, and have ability to leverage checklists to ensure zero errors. Regions handled – UAE, KSA, United Kingdom, Netherlands, Ireland, United states, Turkey and India. • Core understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad network and DCO • Multi DSP experience including Engage 2.0, DV360, Google Ads, Uber Ads, Facebook Ads Manager and TTD • In Depth knowledge of DSP feature, functionality, execution, bidding strategies, PMP deals and optimization • Hands-on experience of managing Standard, Rich media Dynamic, Video, CTV , OOH ads at execution and planning level • Worked on KPI based campaigns like CTR, CPC, CPM, CPI, Viewability, VCR • Worked with cross-functional teams (Data science, Analytics, Places(Geo-spatial data) Content, Creative , Finance , Product) to attain campaign goals • Worked in result driven environment with data driven approach • Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing to scale the campaigns • Core understanding of conversions tracking and attribution including store footfall attribution data, Pixel/Custom variables creations, conversion setting etc. • Fair understanding of using brand safety tools like MOAT, Double Verified and IAS • Working knowledge of Google Analytics Setup, Optimization & Integrations • Comfortable being up to date across all allocated clients and recent changes in the AdTech industry