Amazon DSP { Activation, Planning and Reporting)

Want to truly understand how Amazon’s advertising ecosystem works beyond basic campaign setup?

In this session, we’ll deep dive into Amazon DSP Full Funnel Activation, Campaign Measurement, Reporting, Amazon Marketing Cloud (AMC), and Amazon Ad Manager with a practical, industry-focused approach.

What you’ll learn:

• How Amazon DSP works across Awareness, Consideration & Conversion stages

• Audience strategy, deal setup, inventory selection & optimization frameworks

• Understanding Amazon’s retail + behavioral signals for smarter targeting

• AMC fundamentals — path-to-conversion, overlap analysis, audience insights, new-to-brand analysis & measurement use cases

• How advertisers use AMC for incrementality and cross-channel insights

• Amazon Ad Manager basics and how publishers monetize inventory within Amazon’s ecosystem

• Real campaign structures, reporting logic & activation workflows used by agencies and brands

This is designed for:

• Media planners

• Programmatic professionals

• Performance marketers

• Students looking to enter AdTech

• Anyone wanting hands-on understanding of Amazon Ads ecosystem

The goal is simple:

Move beyond “button-level knowledge” and understand how Amazon advertising actually drives business outcomes.