Programmatic Interview Preparation + Simulation with Prayrak Mehra

High-Level Interview Preparation + Mock Practice – Programmatic Focus

1. Knowledge Readiness – Build your arsenal

Role & Platform Understanding

1. DV360, The Trade Desk, Amazon DSP, or relevant platform fundamentals.
2. Key workflows: campaign setup, optimizations, troubleshooting, reporting.
3. Targeting types: audience, contextual, inventory sources, 1P vs. 3P data.
4. Programmatic Landscape & Trends
5. Industry shifts: cookieless targeting, AI-driven optimization, privacy laws.
6. Knowledge of SSPs, ad exchanges, supply path optimization.
7. Metrics & Measurement
8. Performance KPIs: CPM, CPC, CTR, CPA, ROAS, Viewability, IVT.
9. Brand safety and quality assurance measures.
10. Case Studies & Impact Stories
11. Prepare 4–5 STAR stories showing how you’ve improved performance, solved delivery issues, or led a platform migration.

2. Simulation Practice – Rehearse under realistic conditions

1. Controlled Mock (Pause & feedback)
2. Practice role-specific questions:
3. “How would you optimize a campaign that has a high CTR but low conversions?”
4. “Explain programmatic to a non-technical stakeholder.”
5. “How do you troubleshoot a campaign with no impressions?”
6. Live-Fire Mock (Uninterrupted)
7. Simulate a 45–60 min real interview with both technical and behavioral questions.
8. Curveball Scenarios
9. Crisis questions: inventory shortage, budget pacing issues, brand safety breaches.
10. Ask to prepare and present a mini-strategy in 10 mins.
11. Recorded Review
12. Assess clarity, technical depth, and ability to simplify complex topics.