Let's acknowledge that PR is a difficult job. Brand custodians equate it with advertising, branding, et. al., but they can't be farther from the truth. In reality, PR is a practice where you build trust with your audience on merit and through third-party endorsements. How much do you have to spend on it? Nowhere close to what you have to spend in advertising and branding! Hi, I am Praveen Singh, and I am on a mission to help you leverage the true potential of PR in building trust with your target audience. In my 19-year experience, I have helped a score of brands execute award-winning PR campaigns, create strong media relations and reach closer to their audience. During this journey, I have noticed the gaps in how PR is practised. From sending half-baked pitches to following up with journalists incessantly, from relying on clients’ marketing content for coverage to banking on missed opportunities in performance reviews, things need to improve. I share my take on these gaps on LinkedIn every weekday at 10 am IST to educate CXOs about PR and its impact. Let’s call it doing PR for PR! I have founded a PR agency -- called StrategyVerse Consulting -- where I and a team of remote PR soldiers are working relentlessly to help clients meet their PR goals faster.