Products cannot live in mediocrity. Come on, bring some life into the internet. I’m Pratishtha, Head of Design at Samas, a studio built for founders who are ambitious enough to make something and bold enough to make it theirs. I believe design is a business decision. Not a finishing touch. Not a cleanup job after the product ships. A decision made early, on purpose, with someone who understands what’s at stake. I think out loud about design, leadership, and what it takes to build something distinct in a world full of products that look like each other. I paint. I read obsessively. I mentor. All of it feeds how I think. If you’re building something and you want it to feel alive, let’s talk.