With over 9 years of immersive experience in Brand Management, Creative Communications, Marketing, and Entrepreneurship, I've cultivated a diverse skill set that drives impactful brand growth. My journey has been marked by dynamic roles in renowned companies, culminating in my current position as an independent brand consultant. In my consultancy role, I specialize in empowering brands through solutions, focusing on: a. Branding: From crafting compelling identities to designing captivating user interfaces and packaging, I ensure brands resonate with their audience. b. Brand & Content Strategy: I develop cohesive narratives, positioning strategies, and engaging content to elevate brand presence and drive conversions. c. Revenue Growth: Leveraging a blend of brand and performance marketing tactics, I orchestrate campaigns that fuel sustainable revenue growth. d. Design: Whether it's marketing communications or user interface design, I infuse creativity and design thinking to deliver impactful visual experiences. <|> Connect with me at pratikashokrathod@gmail.com or 93233 88863 to explore how I can amplify your brand's journey. <|> Previously, as the Head of Brand Growth at Tap Invest and Director Brands at CoinDCX, I led transformative initiatives such as: - Repositioning Leaf Round into Tap Invest - Conceptualizing the 'Change Starts Together' positioning for CoinDCX - Crafting brand strategy for Okto, a pioneering global web3 product - Launching Namaste Web3, a Forbes India-backed education initiative for web3 adoption My tenure at Swiggy further honed my expertise, where I spearheaded projects that yielded substantial impact, including: - Developing the BrandWorks Business GTM & Learnings Playbook, scaling up to 6500+ orders per day - Establishing Joint Business Planning (JBP) for strategic sales channels - Pioneering the Organic Growth Playbook to redefine strategic partnerships - Delivering impressive metrics: 20+ brands created, 60+ kitchen expansions, INR 7.76 Cr. GMV, 5.6% EBIDTA, and a 16% increase in Portfolio M2O Prior entrepreneurial ventures include founding a brand strategy and design agency. Additionally, my passion for music led to the creation of BigMyGig, an innovative artist search platform, during my time at Jamnalal Bajaj Institute of Management Studies. Commencing my professional journey as an Area Sales Manager at Arvind Lifestyle Brands Ltd, I've garnered invaluable experience that shapes my strategic approach today.