Prathish is Trancend Consulting's Founder & Chief Business Architect. He is also advisor to theMalta based Mediterranean Foundation , Central African Nations Economic Mission and Winning.training a up skilling e-platform . With over twenty years' experience of brand building and consumer work in many sectors and categories including FMCG, Banking, Corporate, Airports, Hospitality, Consumer Products andRetail that include Rebrands of Canara Bank, Ceat Tyres, Tata Capital, Livguard Batteries, KLFNirmal , Livpure Appliances, Synthite, Kent Appliances. New Brands: Bengaluru International Airport, Hyderabad International Airport, Minera Steel &Power, Trident Hotels, Lectrix EV’s, Coconad, Nirmal Virgin Coconut Range , Lockthedeal.com , MYK Arment, HappyDriver, ShopBox , Blockmyslot.com and many others. International clients: Caterpillar Worldwide, Martin Engineering, Bosch Siemens Home, KAO Japan, Dentsu Japan Before Trancend , Prathish was the Head of Business Development at Brand Union India and Sub Continent region. Prathish is an active contributor, spokesperson on brands with Brand Equity, The Economic Times, CNBC Network 18, Time of India, CNBC Storyboard and several others. He is a regular speaker and masterclass expert at various conferences such as CII Mysore, CII Trivandrum, Mediterranean Tourism Foundation, Malta, Equatorial Guinea Tourism, Malabo and several others. He conducts several master classes on subjects such as nation brand, D2C brand growth, innovations and promoting central west African region for sustainable growth. Prathish is also the founder of the D2C Brand Waterful. Waterful is a brand in the plant-based hydration space and is a climate conscious product. Waterful is successful brand in D2C & marketplaces like Amazon & Flipkart. He graduated from School of Management, Pondicherry with a Master’s degree in Marketing Management and has also attended the “Building innovative brand’s” executive program from Stanford University, Graduate School of Business. When not travelling to on business, Prathish loves to experiment mixing different cuisines, or discussing the merits of an innovative idea that can improve the quality of life & business with his friends. Specialties: Strategic Business Growth , Rebranding Management, Brand Architecture, Brand Naming Development , Innovations Development.