Hi, I’m Prathamesh! With 6.5+ years of experience in Performance Marketing, I thrive on building and executing data-backed strategies that drive sustainable growth for B2B, B2C, and D2C brands across diverse industries—including SaaS, eCommerce, real estate, personal branding, aggregator platforms, B2B industrial, leisure, and educational sectors. Managing over $1M+ in ad spend, I’ve helped brands optimize their acquisition funnels, reduce CAC, and accelerate pipeline growth through Paid Media, Demand Generation, and ABM strategies. My approach blends strategy, analytics, and execution—ensuring every marketing dollar spent delivers measurable business impact. Key Wins: - Closed $1M+ in SaaS deals through high-impact marketing-driven lead generation, achieving an 8X ROAS, 40% QoQ MQL growth, and a 51% reduction in CPA. - B2B Lead Generation at Scale: Achieved a 60% pipeline growth in 5 months with a 19X ROAS. Reduced CPA by 75% for a life coaching brand while improving lead quality by 60%. - CRO & Performance Optimization: Built high-converting funnels, implemented A/B testing frame works, and maximized ROAS through data-driven campaign optimizations. - Multi-Industry Expertise: Successfully executed campaigns for B2B industrial, leisure, and educational brands, driving high-quality leads and revenue growth. Core skills and expertise: Paid Media & Performance Marketing – Google Ads, Meta, LinkedIn, Bing Demand Generation & ABM – SQL growth, pipeline acceleration, intent-based targeting Conversion Rate Optimization – A/B testing, landing pages, funnel analysis Marketing Automation & Attribution – GA4, GTM, HubSpot, Data-Driven Attribution Stakeholder Communication & Leadership – Presenting insights, collaborating with C-level executives Data-Driven Decision Making – Automated reporting, deep analytics, and performance forecasting Tech Stack: - Ads & Analytics: Google Ads | Meta Ads | Bing Ads | Google Analytics | GTM - Automation & CRM: HubSpot and Zoho - Data & Visualization: Google Data Studio - Collaboration & Execution: Slack | Miro | Asana | Wrike