Distribution for your product!

Over the last 18 months, I helped take Emergent from 0 users and revenue to 12M+ users across 190 countries, ~$150M in revenue and a $1.5B valuation, building much of the growth, marketing and distribution engine behind that journey. Before Emergent, I launched Springboard India from zero to $2M ARR and built and sold my own company.

I keep these sessions for founders/operators with a real distribution problem worth going deep on. This isn't a generic mentorship or AMA. Come with context on what you're building, your numbers, what you've tried and where you're stuck. We'll use the time to work through the problem together and get to a sharper answer on what you should do next.

I can be particularly useful on:

• Figuring out your distribution wedge: What are the 1-2 channels that can actually get you from 0→1 or from early traction to repeatable growth, and what should you ignore for now?
• Building a GTM and growth strategy: Channel prioritisation, sequencing, experiments, budgets and how the pieces should work together at your stage.
• Creator & influencer-led growth: I built this from zero into Emergent's largest growth channel, eventually working with 100+ creators every week. I can help with everything from the initial playbook to economics, operations and scale.
• Positioning & narrative: Finding the story that makes people care about what you've built, sharpening the category you want to own, and translating that into distribution.
• Founder-led distribution: Using the founder's voice, social presence, PR and network as an actual growth advantage rather than simply "building a personal brand."
• Launches & big company moments: How to architect product launches, milestones or fundraising announcements across creators, PR, social, partners, community and paid amplification so they travel far beyond your existing audience.
• Going from India to global: What changes when you're trying to build distribution across the US and other markets, and how to avoid thinking about international growth as simply buying traffic in another geography.
• Building the growth machine itself: Team structure, agencies vs in-house, channel ownership, operating cadence, measurement and what needs to exist so growth doesn't remain founder-dependent.

Bring me the actual problem sitting on your desk. That's usually where I can be most useful.